A good way to promote a business is through video marketing. But to utilize this marketing method effectively, you must have the proper knowledge. I will offer many tips and techniques about video marketing that will absolutely help you to get started.
Video Content
The content of your video plays an essential role in its success. It’s not necessary to have the latest equipment in order to succeed in this arena. If the video has valuable information, people will watch it no matter what the production quality is. You should buy a good video camera, but one that fits into your budget. If you are on a low budget, the video camera on most mobile phones these days produce excellent quality.
When producing video content, don’t fret too much about production value. Spending a lot on making the video does not ensure good results. Even large corporations, like Dell, have benefited from simple videos produced by single employees.
Use graphics from your website, or a screenshot of your web pages, when making your video. This lets viewers become a little more familiar with it. Also use screenshots when creating how-to videos. Just save the screenshot and edit it into your video.
Stay consistent with your manner of delivery. Try to determine if demonstrations, straight talk, or humor will best suit your needs. Think about what it is exactly you are trying to market and the type of people you are trying to reach. These factors should strongly influence the approach you take with all marketing videos for your business.
Script “goodbyes” and “hello’s” for videos. You should introduce yourself and your business. At the end of the video, repeat your name and also state a call to action that viewers should take.
Cross-Promotion
Use videos for promoting your websites or social media. Someone who accidentally finds you on YouTube might not have the slightest clue that you are also on Facebook. Cross-promote all of your sites to achieve maximum web traffic. Linking to your videos through social media boosts traffic greatly.
If you aren’t good with video, you can outsource the work. Ask your viewers to create a video and have everyone vote on it, giving the winner a great prize, along with getting their video shown. The prize could even be having the video promoted as a commercial.
If you upload videos to YouTube, make sure you can moderate any comments that are left. Some viewers base their opinions on what others have said regarding a video, and harsh, nasty commentary can be devastating to your goals. You can also disable the comments section entirely if you are not able to moderate the feedback.
Keep It Short
Short videos are best. Online viewers usually have shorter attention spans. Don’t make videos longer than five minutes or people will start losing interest. Your content may be tremendous; however, if viewers are leaving or distracted while it plays, it accomplishes nothing.
Create video clips that present you and your products in a candid, transparent manner. Your audience is predominantly interested in seeing exactly what you have to offer. As you get your customers to know who you are, they probably won’t buy a similar product from someone they don’t really think they know. Customers will also associate you and your face to the products you’re offering.
There are many wonderful ways to market your company; the number one being video marketing. But for best results, you must understand how to utilize this method most effectively.
If you would like to learn more strategies to market your business effectively, this 7 day video training series that we will be sharing with you, will help get you on the right path to doing just that. Click here to grab your free videos today.